One of the best books I’ve read about being creative is “Steal Like an Artist” by Austin Kleon. It’s a short book, more graphic novel than academic text. And it begins with a basic truth about art that can apply to work:
“What a good artist understands is that nothing comes from nowhere. All creative work builds on what came before…Your job is to collect good ideas. The more good ideas you collect, the more you can choose from to be influenced by.”
Find good ideas, steal them, and build on them.
When it comes to making work more effective and fulfilling, that turns out to be excellent advice. And the place to steal things from, of course, is the Internet.
Here’s an example.
A typical collaboration problem
Almost anyone with a collaboration platform at work will talk about the importance of having senior people use it. Just their presence online, modeling the behaviors they’d like to see in others, is a powerful source of influence. And getting them to recognize people and interact with them can improve overall employee engagement.
But how do you get busy, skeptical, executives to participate? And, even harder, how do you get them to participate in a way that’s personal and avoids the usual corporate-speak?
Ask Me Anything
A solution to this problem can be found on reddit.com (“the front page of the Internet”). Reddit lets users contribute content and then vote up and down on content and comments as a way to filter what’s interesting. Of the many memes you’ll see on reddit, one of the more popular ones is Ask Me Anything or AMA.
On Reddit, a wide range of people conduct in-depth, open discussions. You might talk to famous people (Arnold Schwarzenegger or Louis CK) or just people with interesting perspectives (an accident victim or astronaut). Then, last August, Barack Obama conducted an AMA.
Over 3 million people viewed the discussion that day. Reddit users of all ages across the world were interacting with the President, asking questions about everything from campaign finance reform to his favorite basketball player (“Jordan – I’m a Bulls guy.”) His last update summed up why participated and why he thought it was important.
“LAST UPDATE: I need to get going so I’m back in DC in time for dinner. But I want to thank everybody at reddit for participating – this is an example of how technology and the internet can empower the sorts of conversations that strengthen our democracy over the long run. AND REMEMBER TO VOTE IN NOVEMBER – if you need to know how to register, go to http://gottaregister.com. By the way, if you want to know what I think about this whole reddit experience – NOT BAD!”
If the leader of the free world could engage his audience using social platforms, then even the most senior executive could do it. It showed how you could be personal and serious at the same time while still being purposeful and getting your message out.
Making the idea your own
Most companies have some kind of management Q&A at work, but most are scripted, edited, impersonal and limited to a few participants. One day, though, a manager at work conducted an open, on-line Q&A using our social platform. That sparked an idea.
Someone in another city noticed that the style of the on-line Q&A was just like an AMA. He started to spread the word and wrote up some helpful guidelines, including an AMA website. A few more managers saw that, liked the idea, and held their own AMAs.
The name stuck. Then the Communications teams saw it and institutionalized it, further developing some processes and enlisting yet more managers. Not everyone needed the extra help, but having it available made it easy for many more managers to participate. Within a few months, dozens of managers across 5 different divisions held AMAs and dozens more are planned. There were thousands and thousands of comments and Likes.
And the best part was seeing people tag the conversations with words like #engaging, #human, #authentic, and #genuine. When have you heard word like that used to describe senior management?
Becoming a student of the Internet
To change how executives interact with people at work, we didn’t have to come up with a new idea. We simply stole AMAs, changed the format a bit, and added some helpful guidelines. The innovation wasn’t the idea. It was applying the idea at work.
The same can be true for improving projects, training, or developing talent. For coming up with new ideas or cutting costs or changing behaviors. For pretty much any problem at work you can think of, there’s a solution on the Internet that can help.
So, as Austin Kleon advises, steal like an artist. If you’re trying to make work better, scour the Internet for good ideas and build on them until you’ve made your own art for you and your firm.